PRIVACY POLICY

 

Your privacy is very important to us. This privacy policy (“Privacy Policy”) addresses how Lavender Lingerie, LLC ("Lavender Lingerie") collects, protects, and uses information you provide. By visiting www.SavageX.com (the "Site"), and providing your information to us, you agree to accept the practices described in this Privacy Policy.

What Information Is Collected
 

We group the collection of user information into two categories: personal, which is information identifiable to a specific member, and aggregate, which is general demographic information that does not identify any individual member. Personal information may include your name, username, profile picture, date of birth, email address, mailing address, credit card information, phone number, measurement information, including height, weight and body measurements that could be deemed to be biometric information in certain states, and any other identifying information you may choose to provide. We may also give you the option to upload or share images or videos of yourself and others on our Site. Additionally, we may collect certain technical information such as your Site preferences as well as demographic information such as size and language preferences, age, gender, geographical location, time zone, income and education. Lavender Lingerie may use or disclose aggregate information for any lawful purpose.

How We Use Your Information
 

We collect personal information to make our services related to this Site (the "Services") more rewarding for you to use, including billing, shipping and tracking your orders. If we have any questions or concerns regarding your order, we may use this information to contact you. We also use this information for internal purposes, such as studying our customers' preferences and improving customer experience on the Site. We may also use your information to contact you for promotional purposes and provide customer service to you. If you enter into a sweepstakes, contest or similar promotion, we may use the information you provide to administer those activities, email participants, notify winners, and award prizes. By participating in a sweepstakes, contest or similar promotion, you agree to the promotion’s terms and conditions and agree to share the information you submit for the promotion with the sponsors of that promotion. We may combine information about you with information from other sources in order to improve the quality of our Services.

If you choose to use our Fit Xperience technology, which is our virtual product fitting service, we may use the information you provide to match you with personalized product selections. You have the option to create a virtual avatar created from a 3D scan of your body from the neck down to help you find products that best fit your body. By choosing to use our virtual Fit Xperience technology, you agree to the Fit Xperience terms and conditions and agree to share the information you submit with Lavender Lingerie and our trusted third party service provider of our virtual product fitting service.   

 

We also receive and store certain personally non-identifiable information, which is collected passively using various technologies, and cannot presently be used to specifically identify you. This Site may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, the domain names of our visitors' Internet service providers, and how our users use and interact with the Services. Also, in an ongoing effort to better understand and serve you, we often conduct research on customer demographics, interests and behavior based on the personal and other information provided to us. This research may be compiled and analyzed on an aggregate basis. We may share this non-identifiable and aggregate data with affiliates, agents and business partners, but this type of non-identifiable and aggregate information does not identify you personally. We may also disclose aggregated user statistics in order to describe our Services to current and prospective business partners, and to other third parties for other lawful purposes.

 

As we are part of a global group of companies, by using the Services you acknowledge that we may use the personal information we collect or receive about you in the US, European Economic Area and other countries in which we and our partners operate for purposes described in this Privacy Policy.  This includes sharing your information with other companies in our global group.

How Is This Information Shared
 

We share information about you only as described in this Privacy Policy and with companies within our global group including, but not limited to, our subsidiaries and affiliates. Our group companies follow practices at least as protective as those described in this Privacy Policy. 

 

In addition, there are certain circumstances in which we may share your personal information with certain third parties without further notice to you, as set forth below: 

 

  • We do not sell any of your personal information to third parties for profit. Like most online businesses, we do share some information with contracted third parties in order to provide better services and advertising to you, and do afford you the option to opt-out of sharing this information.

 

  • We may share information about you with trusted third parties in order to improve your customer experience. These third parties may contact you about products, services or promotions you may be interested in, or to otherwise improve your customer experience with this Site.

 

  • We may share information about you, such as your height, weight and body measurements, as well as your 3D body avatar, with our trusted third party service provider, Fit:Match, when you sign up to use our Fit Xperience technology, which is our virtual product fitting service. You will need to register for an account with Fit:Match and provide your name, contact details, height, weight and fit preferences, as well as a 3D scan of your body measurements. The 3D scan will collect data that includes the shape of your body, excluding your face, and may involve the collection of physical attributes that are identifiable to you, which may be considered biometric information under certain state laws.

 

  • We may share information about you, such as your name, address, email address, as well as a record of any transactions you conduct on our website or offline with us via our third-party advertising partners and its service providers, in order to deliver to you relevant banner advertisements and other advertising tailored to your interests when you visit certain websites. Our advertising partners will make the data we provide to it anonymous. To learn more about the use of this information or to make choices about receiving personalized advertising provided by third parties, please visit the Network Advertising Initiative by clicking here.

 

  • As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, your information may be part of the transferred assets.

 

  • When we believe in good faith that disclosure is necessary to protect the rights, property and safety of Lavender Lingerie, its users or the public.

 

  • As required by law, to comply with a judicial proceeding, subpoena or court order, to exercise our rights, or to defend against any claims.

 

Cookies and Web Beacons
 

This Site uses cookies and web beacons to gather aggregated, non-personally identifiable information in order to help us better understand user behavior, tell us which parts of this Site users have visited, and facilitate and measure the effectiveness of advertisements and web searches. Such information may be shared with trusted third parties but the information will not personally identify you. To the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information. As we develop this Site, we may gather additional information from you through the use of other technologies.

Cookies
 

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies to collect anonymous information about how you use this Site by setting and accessing cookies on your computer. These cookies track information such as how often you visit our Site, what pages you view, and where you go after you leave our Site. The cookies are not connected to your personal information. We recommend that you leave cookies turned on because they allow you to take advantage of some of the Site's features and disabling may cause some features on the Site to operate improperly.

 

Lavender Lingerie does not read or respond to “Do Not Track” browser settings and if used, our Site may continue to collect information in the manner indicated in this Privacy Policy.


Web Beacons
 

Web beacons, or clear gifs, are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user's computer hard drive, web beacons are embedded invisibly on web pages. Web beacons help us better manage content on our Site by informing us what content is effective. We do not tie the information gathered by web beacons to your personal information.

Security
 

The security of your personal information is important to us. When you provide sensitive personal information (such as a credit card number), we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us and to guard against loss, unauthorized access, misuse, disclosure, alteration and destruction, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee the absolute security of such information. Please keep this in mind when disclosing any personal information to us or any other party online. In the event that we learn of a security breach, we may notify you electronically or in writing, to the extent required by law, so you may take appropriate protective steps. If you have any questions about security on our Site, please contact us as indicated below.

Opting Out
 

We may occasionally send you newsletters and emails regarding announcements, special offers, promotions, features and/or product updates. We may also communicate with you on behalf of third parties about special offers, promotions, features and/or product updates we think may be of interest to you, or you may have opted-in to receive newsletters or special promotions from one of our trusted third party providers. If you decide you do not wish to receive these communications, you may opt-out by clicking the unsubscribe link or by following the instructions included in the communication. You may also opt-out of certain targeted advertising by visiting the Network Advertising Initiative by visiting http://www.networkadvertising.org/choiceshttps://www.networkadvertising.org/mobile-choice or http://www.aboutads.info/choices. Note, however, that as user of the Services you cannot opt-out of some administrative communications that are reasonably necessary to the Services, such as billing or service notifications.

Links to Other Sites
 

This Site may contain links to other sites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other sites. This privacy statement applies only to information collected by this Site and does not apply to other sites that are owned and operated by third parties. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every Web site that collects personally identifiable information. This Privacy Policy does not cover any information that you disclose to such sites or that they may collect, and you will need to contact the other sites directly for information regarding their privacy policies. The privacy policies of the other sites may be significantly different from this Privacy Policy. We are not responsible for the privacy practices of the other sites and cannot guarantee the security of any of your personal information collected there.

 

Public Features of the Site

 

This Site may enable you to post comments, reviews, photos, videos, and other information on publicly available areas of this Site. Any information you post in these areas of this Site will be available to all of our users.  By posting on the publicly available areas of the Site, you agree that Lavender Lingerie is not responsible for the information posted or the use of that information by any third party, so please use caution in disclosing any personal information when you post such comments, reviews, photos, videos or other information. We reserve the right to terminate user accounts if the public features of this Site are used inconsistently with the Site’s Terms of Service.

Accessing, Updating or Deleting Your Online Account Information
 

You may access, update, supplement or correct your online account information at any time by logging into your account and navigating to the "My Account" page or by contacting us. You can also contact us by phone if you wish to deactivate your account, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

Children Under 18
 

This Site is not designed for children and we do not wish to collect personal information from children under 18. If you register with us and we discover that you are under 18, we will delete your account. If a child under the age of 18 has provided us with personally identifiable information online, we ask that a parent or guardian contact us to have that child’s information deleted.  You must be 18 or over to purchase products and provide personal information to this Site.

Exclusion to This Privacy Policy
 

This Privacy Policy shall not apply to any unsolicited information you provide to Lavender Lingerie through this Site or through any other means. This includes, but is not limited to, information posted to any public areas of the Site, such as review sections and forums (collectively, "Public Areas"), any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, "Unsolicited Information"). All Unsolicited Information shall be deemed to be non-confidential and Lavender Lingerie shall be free to reproduce, use, disclose, distribute and exploit such Unsolicited Information without limitation or attribution.

 

Important Information for California Residents
 

If you are a California resident, this section applies to you. It describes how we collect, use and share personal information of California residents, and their rights with respect to their personal information, as defined under the California Consumer Privacy Act of 2018 (“CCPA”).

 

Your Privacy Rights

 

As a California resident, you have the following rights in connection with your personal information (collectively, “Privacy Rights”):

 

  • Access/Portability. You have the right to request and receive a copy of your personal information we have collected, used, disclosed and sold within the previous 12 months. You can also view and manage most of your personal information by logging into your account.

 

  • Deletion. You have the right to request the deletion of your personal information we collect and maintain. Please be aware that deleting your personal information is irreversible and means that you will no longer have an account with us. By submitting a deletion request, you will be deleting your entire account including any member credits, reward points, and order history. If you have any member credits on your account, those credits will be deleted and can no longer be used. If you chose to use our Site at a later time, you will need to sign up again and create a new account. However, if you prefer to keep your account and member credits, and instead would like to cancel your VIP Membership, you may do so by contacting our customer service representatives at 1-855-728-2439 or through live chat.

 

  • Opt-Out. You have the right to opt-out of the sale of your personal information. Please note, we do not sell any of your personal information to third parties for profit. Like most online businesses, we do share some information with contracted third parties in order to provide better services and advertising to you. California law may classify our limited sharing with these contracted third parties as a “sale” of personal information, and we do afford you the option to opt-out of sharing this information. You also have the ability to restrict the use of cookies and advertising IDs:

 

  • You can use your browser’s settings to clear, delete or prevent cookies. We cannot control cookies that you have stored on your browser and recommend deleting all current cookies. Instructions for how to do this on different types of browsers can be found here: https://www.allaboutcookies.org/manage-cookies/.

 

  • We use Google Ads and Google Analytics to serve and measure advertising. Please go here and here to opt-out of any personalized ads and cookies.

 

  • We also use Facebook to help serve advertising. Please go here to control Facebook’s use of cookies.

 

  • You may also find more information on our use of cookies and how to manage them in the Sections titled “Cookies and Web Beacons” and “Opting Out,” above.

 

Please be aware that after submitting an Opt-Out request, you may still continue to see advertisements regarding our company online or through third parties. If you continue to visit or use the Site, you may also come across our ads. You will no longer receive personalized advertisements, but you may still see generic, non-personalized advertisements.

 

  • Non-Discrimination. You have the right to exercise any of your Privacy Rights free from discriminatory practices prohibited by California law.

 

How To Exercise Your Privacy Rights

 

To submit a privacy related request, you may call us at 855-266-9951, contact us through live chat available (9am - 9pm EST), email us at CCPARequest@savagex.com, or fill out our privacy webform available here: Do Not Sell My Info.

 

Prior to processing, we will authenticate your request through our standard verification procedures, such as by requesting you to log in to your account or by verifying the information you provided in your request with your account information we have on file. This information may include first name, last name, email and phone number. Please be aware that this information will only be used to verify and help process your request. However, we are required by law to keep information related to your request for record keeping purposes.

 

Please allow up to 15-45 days for us to complete your request. Please note, these Privacy Rights are subject to exceptions, and in certain cases we may decline your request as permitted by law.

 

You may also allow an authorized agent to submit privacy related requests on your behalf. If you would like to do so, please submit a signed Power of Attorney naming the person who will be your authorized agent. This person may then submit privacy related requests on your behalf using any of the available methods we offer.  Please mail the signed Power of Attorney to Attn: General Counsel-Privacy Request, Lavender Lingerie, LLC (Savage X Fenty), 800 Apollo Street, El Segundo, CA 90245.

 

Notice of Financial Incentives

 

From time to time, we may offer special discounts, rewards, offers or other perks to you related to the collection of your personal information. You may be presented a financial incentive to register for an account or to sign up for our mailing list or text message program. We offer these financial incentives to enhance our relationship with you and your experience on the Site. There is no obligation to sign up for any of these incentives and you may withdraw your consent at any time.

 

  • When you register for an account or sign up for our marketing emails or text messages you may receive an exclusive Xtra VIP offer on your first Xtra VIP purchase. You can opt-in to receive this offer by providing the personal information requested in the sign-up form (e.g., name, email address, phone number, zip code, birthday or size preferences). You have the right to opt-out from our marketing communications at any time by clicking on the “Unsubscribe” link at the bottom of our emails or by texting STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any of our text messages.
  • When you enroll in our Xtra VIP Membership Program, you may receive a promotional offer that applies to your first purchase on the Site. By redeeming this offer and making a purchase as an Xtra VIP Member, we will collect the personal information needed to fulfill your order (e.g., name, mailing address, billing address and phone number). There is no obligation to join and the Xtra VIP Membership can be cancelled at any time by contacting our customer service representatives at (855) 728-2439 or through live chat, or using the online cancel options in your Account. For more information on our Xtra VIP Membership, please visit our Terms of Service.

 

Generally, we do not assign monetary or other value to the personal information that we collect and consider the value to be in the form of customer loyalty and increased purchase engagement. However, in the event we are required by law to assign such value in the context of financial incentives or price differences that we offer, we have valued the personal information as being equal to the value of the offer, less the expense related to providing that offer to our customers. The value will vary by customer depending on the amount and frequency of purchases, the value of the discount offered and the expense associated with acquiring the personal information. Any value that may be assigned to your personal information cannot be redeemed for cash. This notice of value is not intended to waive, nor should be interpreted as a waiver to, our proprietary or confidential information, including trade secrets, and does not constitute any representation with regard to generally accepted accounting principles or financial accounting standards.

 

Personal Information Collected or Shared in the Preceding 12 Months

 

The chart below summarizes the categories of personal information we collect and share, as well as where we collect it from, how we use it, and who we share it with. For more information on: the categories of information we collect, please see the Section titled “Information We Collect”; the business and commercial purposes for which we collect your personal information, please see the Section titled “How We Use Your Information”; or the categories of third parties with whom personal information is shared or sold, please see the Section titled “How Is This Information Shared”.

 

Categories of Personal Information Collected and Shared

Sources of Personal Information

Purposes for Collection of Personal Information

Categories of Third Parties with Whom We Share the Personal Information

Name, email address, customer ID, mailing address, phone number, photos and/or Facebook username and profile picture

This information has either been provided to us by you directly, or, with your permission, service providers or contracted third-party providers, such as customer review platforms, and marketing and advertising partners.

To create your account; to provide and improve the Services, such as fulfilling and tracking your orders; to improve customer experience on the Site; to prevent fraud and ensure the security of your account and our Services; and to provide and improve advertisements.

Service providers, such as customer service partners, shipping partners, payment processors, analytics and data warehousing partners; and contracted third-party providers, such as marketing and advertising partners.

Demographic information such as gender, birthday and other personal identifiers

This information has either been provided to us by you directly, or with your permission, service providers or contracted third-party providers, such as marketing partners.

To provide and improve the Services; to improve customer experience on the Site; and to provide and improve advertisements.

Service providers, such analytics and data warehousing partners; and contracted third-party providers, such as marketing partners.

Measurement information such as height, weight, and other body measurements collected via 3D body scan

This information has been provided to use by you directly.

To provide personalized product recommendation services to customers.

The service provider of the product recommendation platform, Fit:Match.

Commercial information such as order history, order ID, items purchased, size, style and product preferences, other unique identifiers, and inferences drawn therefrom

This information has either been provided to us by you directly, or with your permission, your browser, computer or mobile device, service providers, and contracted third-party providers, such as marketing and advertising partners.

To provide and improve the Services; to improve customer experience on the Site; and to provide and improve advertisements.

Service providers, such as customer service partners, analytics and data warehousing partners; and contracted third-party providers, such as marketing and advertising partners.

Geolocation information

This information is either provided to us by you directly or with your permission, your browser, computer or mobile device.

To provide and improve the Services; to improve customer experience on the Site; to prevent fraud and ensure the security of your account and our Services; and to provide and improve advertisements.

Service providers, such analytics and data warehousing partners; and contracted third-party providers, such as marketing and advertising partners.

IP address, cookies, advertising IDs, tracking pixels, and other unique identifiers

This information has either been provided to us by you directly, or with your permission, your browser, computer or mobile device, service providers, or contracted third-party providers, such as marketing and advertising partners.

To provide and improve the Services; to improve customer experience on the Site; to prevent fraud and ensure the security of your account and our Services; and to provide and improve advertisements.

Service providers, such as customer service partners, and analytics and data warehousing partners; and contracted third-party providers, such as marketing and advertising partners.

Internet activity information such as how a user browses and interacts with our Services, Site and advertisements, and device, browser and/or computer properties

This information has either been provided to us by you directly, or with your permission, your browser, computer or mobile device, service providers, or contracted third-party providers, such as marketing and advertising partners.

To provide and improve the Services and the Site; to improve customer experience on the Site; to provide, improve, and resolve errors; to prevent fraud and ensure the security of your account and our Services; and to provide and improve advertisements.

Service providers, such as customer service partners, and analytics and data warehousing partners; and contracted third-party providers, such as marketing and advertising partners.

 

For users who require access to this Policy in an alternative format, please visit our Accessibility page for more information.

 

If you have any questions or concerns about this Privacy Policy or our privacy practices, you may contact us at 855-266-9951.

 

Further, under California Civil Code sections 1798.83-1798.84, if you are a California resident and have an established business relationship with us, you can request a notice disclosing the categories of personal information we have shared with third parties, for the third parties' direct marketing purposes, during the preceding calendar year. To request a notice, please submit your request to Lavender Lingerie, LLC, Attn: Legal Department, California Shine the Light Inquiry, 800 Apollo Drive, El Segundo, CA 90245.

Nevada Residents


If you are a Nevada resident and have provided us with any personal identifying information, you may opt-out of sharing your information with third parties if you submit an opt-out request to the following email address: nevadaprivacy@techstyle.com. Please note we do not sell any of your personal information for profit, we do share some information with contracted third parties in order to provide better services and advertising to you.  Please allow 60 days for completion of such request. 

EU-US Privacy Shield Program
 

Lavender Lingerie complies with the EU-US Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information from European Union member countries. Lavender Lingerie has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the policies in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit https://www.privacyshield.gov/welcome.

Types of Data Collected Under the EU-US Privacy Shield
 

The following personal data may be collected from EU customers: name, email address, and IP address. This personal data is used for the following purposes: marketing and sales, internal research, and compliance with federal, state and local laws and regulations. Lavender Lingerie also collects aggregate data such as your Site preferences, sizes, age, gender, geographical location, language, time zone, income and education. This aggregate data is used for the following purposes: marketing and sales activities, to optimize shopping experience and types of goods sold, internal research, partnerships or agreements with affiliates, agents and business partners, and to describe our Services to current and prospective business partners.

 

Who We Share Information With Under the EU-US Privacy Shield
 

Lavender Lingerie may disclose personal and non-personally identifiable aggregate data with affiliates, subsidiaries, business partners, advertisers and vendors. The purpose for disclosure to affiliates, subsidiaries and business partners is to improve customer experience, for internal research and marketing and sales purposes. We may share information with advertisers and vendors to comply with lawful agreements and for advertising purposes. Lavender Lingerie retains potential liability in cases of onward transfer of information to third parties.

Lavender Lingerie may also be required to disclose personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

Individuals will be notified by Lavender Lingerie in the event it uses or discloses information for a purpose other than that for which the information was originally collected or discloses information to a non-agent third party. Notice may take a variety of forms, including through amendments or modifications to this Privacy Policy.

Accessing and Updating Your Personal Information
 

You have the right to access, correct or delete personal data which has been provided to Lavender Lingerie. At any time, you may update or correct your online account information by logging into your account and navigating to the "My Account" page or by contacting us. You may also delete your personal data by contacting us to deactivate your account, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

If you do not want Lavender Lingerie to use or disclose your information or provide your information to third parties for marketing and sales purposes, please contact Lavender Lingerie at the address provided below under "Inquiries or Complaints Regarding the EU-US Privacy Shield Program". If you have already received a non-administrative communication that you did not wish to receive, you may opt-out by clicking the unsubscribe link or by following the instructions included in the communication.

Inquiries or Complaints Regarding the EU-US Privacy Shield Program
 

In compliance with the EU-US Privacy Shield Principles, Lavender Lingerie commits to resolve complaints about your privacy and our collection or use of your personal information. European Union individuals with inquiries or complaints regarding this Privacy Policy should first contact Lavender Lingerie at:

Lavender Lingerie GmbH
Attn: Legal Department/Privacy
Schlesische Straße 38
10997 Berlin, Germany


Lavender Lingerie has further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers/ for more information and to file a complaint. There is no charge to consumers for calling or using this independent dispute resolution mechanism.

Under certain limited conditions, European Union individuals may be able to invoke binding arbitration before the Privacy Shield Panel to be created by the U.S. Department of Commerce and the European Commission.

Lavender Lingerie is subject to the jurisdiction and investigatory and enforcement powers of the Federal Trade Commission (FTC).

 

Amendments or Modifications to this Privacy Policy
 

We reserve the right to amend this Privacy Policy at any time without prior notice. Notice of any change will be posted on this Site. Please check this page periodically for changes. Your continued use of the Site after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Contact Us
 

If you have any questions regarding the use of our Site or Privacy Policy, please contact us by calling (855) SAVAGEX or by writing to us at:

Lavender Lingerie, LLC

Attn: Legal Department/Privacy
800 Apollo Street
El Segundo, CA 90245

 

Updated: January 12, 2022