About Savage X Fenty
Savage X Fenty embodies fearlessness, confidence and inclusivity. With a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price points, extensive assortment of styles made for everyBODY, and unique approach that celebrates individuality.
“We want to make people look good and feel good,” explains Rihanna, who approaches Savage X Fenty with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.” From everyday essentials and more provocative pieces, men’s underwear and sleepwear, to elevated loungewear and sportswear—Savage X Fenty has something for every mood.